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By Donna | 21 April 2022 | 0 Comments

The Rules to Perfect Product Launch through Promotional Gifts

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There’s a lot to plan for when launching a new product. Marketing is undoubtedly one of the essential parts of your launch strategy, for without it, how would the market even be aware of your product? Launching a new product and ensuring its success is no easy task and many companies who are planning on introducing new products often face difficulties when attempting to get their latest merchandise off the ground. A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. The more you can get people talking about the product, the better it’s going to do.

Benefits of Promotional Gifts for Product Launch
 
Promotional events are a very popular method of raising awareness amongst the public. Handing out free promotional gifts as well as samples of the product is a great way to make sure people remember your company and your merchandise. They can help to make the launch more memorable while giving your audience something tangible as a reminder of it. If you’re able to create a spectacle then people are likely to become interested and investigate. Eventually, you’ll find that you have a crowd of people gathered around your event booth, which is likely to attract even more. Also, people who see others walking around with your free promotional gifts are likely to be interested in where they can get their own
 
Rules to Follow
 
However, it is crucial that you choose your corporate gift carefully for your new launch. Here are some of the rules and guidelines to consider when launching the product through promotional items
 
Making the Right Choice
 
Product launch is the moment where your focus should be just to introduce the product to the market. This is why it is important that you pick the gift carefully and make sure it is relevant to the product or service you are selling. Make ensure that it is in keeping with the values of your brand and that it works in highlighting the thing you are launching. Promotional gifts are a branch of your marketing, and must therefore align with your brand values. Brand consistency is as crucial as making an impact with your product launch. if you’re launching in the tech or IT sector, then consider what gifts would be appropriate, such as a branded USB drive that will make more sense than a generic promotional gift.
 
Always Go with Functional and Practical
 
From the perspective of the customer, the most compelling factor for them to happily receive your product is functionality. Of course, freebies are always nice but it’s an added bonus if they can serve a purpose and will guarantee a long lifespan. You want people to remember your product or service. Promotional products ensure that your product launch is memorable; they stick around and become items that people live with.
 
Enhance Your Logo
 
To establish a long-term relationship with your prospects, add a customize touch such as placing your logo, and company name on the items. You can also create the gift in the shape of your logo.  You can also make the customizing more specifically according to your event, like putting the event date and venue on it. It can be a perfect option if you are creating a memorable experience for your guests. You can also put the product description of your new product to make them aware of its features to the gift receiver.
 
Create a Buzz
 
Nothing stimulates sales like anticipation. Promotional items can play a large part in nudging a product buzz into a roaring demand. The main purpose of your promotional giveaways is not only to convince guests to buy your product but also to make sure the event as a whole is a success. One of the best ways to create curiosity about your product launch is to direct mail your promotional item to your existing clients or customers. Include a few details about the product launch with the item and request them to tweet about their giveaways. This will surely benefit not only the event but on your business's image.
 
A Proper Distribution Plan
 
Whether you decide you distribute the gifts at the product’s launching ceremony or go for other channels for giveaways, having a proper distribution plan is very important as it can have a great impact on the ROI. A powerful distribution strategy can certainly multiply the level of awareness and engagement you’ll receive. Ensure you have enough gift stock. Running out halfway through your launch is likely to be detrimental to the image of your brand. In fact, there is a whole reputational aspect to promotional gift giving. It’s not enough to just hand out bags of items. Consider what they will say about you, your brand, and critically the product or service that you are launching. Always keep in mind that your gifts are there to help promote your product, not overshadow it.






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