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Promotional Gifts--An important means of merchant promotion

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Author : Baidu Encyclopedia
Update time : 2019-11-19 20:02:51

Promotional gifts are the hot concept that people have been paying attention to in recent years. The background of the promotion is mainly when the price reduction has become a habit. The merchants are looking for ways to win the market in addition to the "price war" and use some "atypical". The promotion means has won the attention of the media and the eyes of consumers.

Market opportunity
Promotional gifts are a kind of emotional expression carrier between enterprises and consumers. In order to build emotional bridges with consumers, companies will invest more energy in the purchase and use of promotional gifts. Compared with the high price of advertising media, and even keep rising, the cost of promotional gifts is low, the effect is good, the effect is quick, and the promotion effect is easy to calculate. It is one of the most cost-effective promotion measures. The increasing demand for advertising and promotional gifts has become an inevitable trend.

The main purpose
The means of promotion used by the merchant to win the market.

So why are promotional gifts constantly sought after in marketing planning? Let's first take a look at its basic value:

Value 1: greatly enhance the company's brand and popularity.
Value 2: Unique business card, leaving a good impression on customers.
Value 3: Have a more valuable and valuable targeted advertising space than “Gold”.
Value 4: Improve customer stability and increase the probability of customer referrals.
Value 5: In the fierce competition of more and more peers, strive for more business and speed up the transaction and efficiency.

The value of promotional gifts in commercial sales activities is obvious, so how does it work? .
Method of execution
1, The purchase of the product is to give the corresponding gift (can be buy big to send small, buy the main products to send gifts around, send special novelty gifts, etc.);
2, After purchasing the product, participate in the lucky draw, and receive a gift of valuable value;
3, When you purchase the product, add a small amount of money to get the supporting products related to the purchase of the product. The vast majority of consumers are entering an era of rational consumption. Some weird promotional techniques can attract market attention and consumers' attention at a time, but when consumers really choose consumer products, they may not choose such products. Appropriate promotion means plus the quality and service of the product itself is the key to winning the market.

Selection principle
Promotional activities are held, in which the choice of promotional gifts is particularly important. The gifts selected for the promotion will vary depending on the audience and time factors. But on the whole, it is still necessary to follow the following principles.
1.Principle of practicality
Whether a promotional gift has practicality depends on the consumer's satisfaction with the gift. Generally speaking, the gift that has practical value to the consumer is practical. For example, consumers want to buy a mobile phone, then promotional gifts can choose to give headphones, batteries and other supplies. Consumers want to buy electricity, can give kitchen supplies and so on. This allows consumers to better understand the practicality of promotional gifts.
2.The principle of value sensibility
The principle of value of value needs to be just right, the value of the gift is too low, and it does not attract consumers, and it does not achieve the real effect of promotion. The sense of value is too high, increasing the cost of consumption, and it will also cause doubts for consumers.
3.Good affection
Good emotional gifts, generally use convenient and easy to carry gifts, the general gift size is not easy to cause unnecessary burden. Choosing these emotional promotional items will make consumers feel that the company is always thinking about customers and making a good impression on consumers.
4.The principle of creative novelty
Creative and novel promotional gifts can always attract consumers' attention. When selecting these promotional gifts, we must grasp the creative nature of the products and adjust the consumers' desire to purchase.
5.The principle of quality
The principle of quality generally makes most consumers agree and makes consumers favor. Such promotional items must avoid the choice of counterfeit products, because these promotional items directly damage the image of the company in the minds of consumers, and ultimately lead to the derogation of the corporate brand image. For example, Amway products generally choose products with good quality, which can attract most stable customers, thus bringing certain satisfaction to consumers and fully displaying the brand's concept.
6.Seasonal principles 
The seasonal principle is generally to pay attention to seasonal changes while purchasing promotional items. Seasonal promotional items can bring sensory appeal to consumers, otherwise consumers will be tired of promotional items and think that these gifts are redundant products. .
7.The principle of repeatability
Only by allowing consumers to often see promotional items and the words they contain can they continue to deepen their impressions. Therefore, when choosing promotional items, you should consider how consumers will use them. The higher the frequency of use or contact, the greater the "repeat" effect.

Gift category
1. Business gifts. This means that in order to promote the product or let the customer know more about the company's brand, products, and latest developments, the company will present some promotional gifts, such as video promotion cards, on certain special days.
2. Staff incentive plan. Using gifts to reward those who work proactively and achieve good results can increase their loyalty to the company. This is most used in the human resources department.

Selection request
1. Expressive or persuasive, able to fully and accurately display the brand concept;
2. Can make the target consumers agree, and potential consumers favor;
3. Shocking, novel and not ordinary;
4. Have good affection;
5. Consistency is good.

Selection factor
1. Target audience: cultural background, age, preferences, habits, spending power, etc.;
2. Internal conditions of the enterprise: corporate philosophy and brand concept, promotion objectives, management status, investment, personnel conditions, etc.;
3. Market factors: sales channels, product entry period, maturity status, regional characteristics, etc.;
4. Promotional factors themselves: appearance, material, craft level, work quality, performance, etc.;
5. Time factor: promotion timing, design cycle, production cycle, transportation cycle, seasonal characteristics, etc.
6. National policies and laws and regulations.